As the streaming wars go global, the battle for the hearts, minds — and wallets — of the vast Asian market very well could be decided in Southeast Asia
The city-state's forward-thinking tech vision has put it on the front lines of the streaming wars.
The numbers underscore the region's potential: In its most recent annual forecast, Media Partners Asia put online video revenue in Southeast Asia this year at $27 billion, a rise of 24 percent year-over-year, while predicting it would top $50 billion by 2024.In terms of size and population , the city is dwarfed by near neighbors like Malaysia . But the city-state has successfully positioned itself as the nerve center of the Southeast Asian market thanks to a combination of factors.
"With the convergence of media and info-comm technologies and the growing spend on leisure and entertainment, new opportunities have risen for the region's media and entertainment sectors," adds Lau. "With formats changing to keep pace with consumer habits, from shortform to mid- and longform, we are seeing new ways of using technology to tell stories."Food Lore
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