Is PeakyBlinders the real winner of the streaming wars? galaxyleila looks at the legacy of the surprise global hit
was not a priority for Netflix.
And yet, something unexpected happened: people started watching. Those who saw the first two seasons aggressively recommended the show to friends.lends itself well to word of mouth—any show that can be described as a 1920s gangster drama set to the music of Nick Cave and the White Stripes is sure to pique someone’s interest. The release of Season 3 in 2016 brought along one of the biggest word-of-mouth campaigns seen in the Peak TV era.
The shift between the release of Season 3 and Season 4 cannot be understated. While Netflix does not release viewership numbers, the increasing social capital ofcould be seen all over the internet. “Peaky fooking Blinders” jokes increased exponentially. The best evidence of the impact comes from the increase in viewership for the show in the UK. The cumulative viewing audienceSeason 4 of the show only increased its impact.
Netflix itself, however, was not behind any of the success. Their algorithm was not directing people’s attention but instead at the mercy of it. It was only after the natural success of the show that Netflix responded and increased press ahead of Season 5. A third-party study of international search volumes in 2021 found
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