How Original Films Saved the Thanksgiving Box Office

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How Original Films Saved the Thanksgiving Box Office
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How KnivesOut and other original films saved the Thanksgiving boxoffice

Total revenue for the weekend clocked in at an estimated $264 million. While that's down 16 percent from last year's record $315 million — led by Disney Animation'sFantastic Beasts 2: Crimes of Grindelwald"Original films just came back in a big way. Hollywood needs to seize this momentum and keep dishing out midrange, adult content," says Jeff Bock of Exhibitor Relations.

For the better part of two decades, Hollywood has generally stuffed the Thanksgiving turkey with two tentpoles, whether they open the weekend or the Wednesday before the holiday. The recipe has often been a combination of an all-audience movie from Walt Disney Animation and installments from

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