Amusement park guests may soon be able to get personal tours from their favorite characters, who will guide them from ride to ride with the help of mobile augmented reality (AR) technology, helpful…
Amusement park guests may soon be able to get personal tours from their favorite characters, who will guide them from ride to ride with the help of mobileNexus Studios
Nexus launched the football-themed experience in Dallas in partnership with Samsung and AT&T, along with help from location technology provider Scape Technologies. It allows users of Samsung’s 5G-ready phones to stream huge holograms of Dallas Cowboys players, take AR selfies with their idols, access live AR stats and scoreboards during the game, and even play an AR game that has Cowboys players facing off against robots during half-time.
“We want AR characters or objects to occlude behind balconies, doors or rooftops. We want AR to know the physical dimensions of the real-world. We want 80-foot football players to jump up and touch the jumbotron,” explained Nexus Studios head of XR & interactive arts Luke RitchieTo achieve this, the stadium had to be scanned, and rebuild as a virtual model.
Various venues may also tap into different technologies to get AR to their visitors. In the case of AT&T Stadium, Nexus relied on the carrier’s nascent 5G network to stream holograms in-real time to compatible handsets. This not only helped to show photo-realistic imagery of the players without forcing users to download any data, it also solved the latency bottle-neck that users often experience at crowded venues, said O’Reilly. “This was a real-world test of 5G.
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