Nate Smith, Billboard's Country Power Players Rookie of the Year, on the long road to viral success, pop stars in country music and more.
, which included his breakout hit, “Wildfire.” When the longing, twangy song went viral on TikTok, it helped Smith score management, publishing and record deals. But that almost never happened.
He may have stayed, too, had it not been for the deadliest and most destructive wildfire in California history. Smith and his family survived 2018’s Butte County Camp Fire, but he lost his home. “If I had stayed in that apartment another hour, I wouldn’t have lived,” he says. Two years later, Smith packed his car with his remaining belongings and headed out to Nashville for a second time — now with nothing left to lose.
Today, Smith’s work ethic and his own strain of rock-infused country have helped him collect two Country Airplay No. 1s. An alt-rock disciple, he has injected edge into Snow Patrol’s “Chasing Cars,” revitalized Nirvana’s “Heart-Shaped Box” and often played Foo Fighters’ “My Hero,” which he calls his “ultimate favorite” song, during his live sets. Smith is also an EDM and pop fan; he recently met Marshmello and would love to collaborate.
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