'Being a Black-owned business, I see it as a responsibility to be successful and to never give up.'
The cozy spot was updated with gold-tone walls and décor and quickly became a must-visit for vintage lovers and those curious about. But recently, Roberts has faced the same challenges as other retailers in terms of staying engaged with customers through the COVID-19 crisis. She highlights that given the close nature of her relationship with shoppers, much thought has gone into interactions that exist in a digital space. “Everything we do is about connection.
To fill the void of these intimate IRL moments in the shop, Roberts has been doing virtual personal shopping appointments, and will continue to use Instagram as a shopping platform while an e-commerce site for the store is built . While she’s excited about the prospect of having shoppers across Canada more readily access her curated offerings, Roberts is also well aware of the need to recreate the special atmosphere she’s worked so hard to cultivate with Space Vintage.
Her customers–or “stars”, as Roberts calls them–have grown accustomed to not only having a sanctuary in Space’s physical location, but also to feeling its owner’s passion for vintage clothing. “I think with vintage, every [piece] has a soul,” says Roberts, adding that some of the retro items that give her a sense of command are dresses from the 1970s. “They could have a bold print, maybe be cinched at the waist. They make me feel so powerful, and the most like me.
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