A look at the industry's obsession with all things milk.
In 2016, Glossier launched Milky Jelly Cleanser. Later, Milk Makeup came along with its own Vegan Milk Cleanser and Vegan Milk Moisturizer. Today, there’s Moon Juice Milk Cleanse and DedCool Milk Eau de Parfum and CoverGirl Skin Milk Foundation — bottles and bottles of, delivered to customers’ doorsteps by the dozen. Surely enough to ask, what’s with all the milk? It’s kind of a long story, and it starts 4,519 years ago.
“The earliest mentions of milk as a beauty treatment are in Egyptian sculptures from 2,500 B.C.,” Gabriela Hernandez, makeup historian and founder of, tells NYLON. “In 1372 B.C., Nefertiti used it in face masks made from ostrich eggs beaten with milk and honey. Cleopatra also used donkey milk to keep her skin soft.” The Egyptians saw that milk made for smoother, brighter skin — even if they didn’t know exactly why.
The Middle Eastern beauty secret eventually made its way to Greece. The Greeks used donkey milk in baths and face masks; sometimes mixing it with mashed berries or honey as “anti-aging treatments,” Hernandez says. European Kings and nobles bathed in donkey milk throughout the Middle Ages and beyond to “maintain health and beautify the skin.
“Donkey milk has more vitamin C than cow’s milk, which could lead it to have antioxidant properties when applied to the skin,” says
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