The dating show became a cultural phenomenon in Britain. Now Americans are hooked, too.
According to preliminary data from Nielsen, Peacock's “Love Island USA” has become the No. 1 reality show in the United States across all streaming platforms. Soon after “Love Island” premiered in Britain in 2015, the series — which followed a rotating cast of young, Instagram-attractive singles looking for love — became nightly appointment viewing during sweltering summers.
This summer that all changed. The show has a new host and a diverse cast, and American fans finally fell for the series, with many saying it has begun to outshine the original version. Now, according to preliminary data from Nielsen, “Love Island USA” has become the No. 1 reality show in the United States across all streaming platforms.
This season, there’s Rob, a snake-catching, overalls-sporting hunk from Season 5’s Casa Amor who experienced a poolside breakdown and seems to flip-flop from charmer to walking red flag. Then there’s JaNa Craig, who loves to read the dictionary, had an epic, tearful rant about plants and has been vulnerable about the exhaustion of repeated rejection. The animal-obsessed Leah Kateb and her dry sense of humor have repeatedly been at the center of the show’s drama.
“That makes the stakes high when you’re watching dramatic moments, or if a recoupling is happening, and you’re not sure who’s going home, it really matters to everyone there,” Madix says. “I think that feeling translates to the audience feeling like all of these things really matter when you’re watching them.”
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