Consumers love decorating with words (throw pillows that say “dream,' signs that say “gather'). Rae Dunn pottery is the latest craze. Why are we so obsessed?
over the mantel of a ranch home. Oftentimes, the pieces served as ways to personalize houses that had otherwise been completely gutted and decorated from scratch.
Indeed, part of the reason this trend has endured, say retail-industry watchers, is because it’s something of a shortcut for homeowners seeking to inject personality into their spaces. “It's about people … being like, ‘yeah, this speaks to me,’” says Hannah Craggs, head of subscription and content at trend forecasting agency Trend Bible.produced two custom signs a day.
The use of words and typography in the home has actually already endured for generations, says Cassandra Gagnon, an interiors analyst with consumer trend forecaster WGSN. Before millennial and Generation X women became Rae Dunn and Joanna Gaines obsessives, their grandmothers were framing crewel embroidery or needlepoint pieces with Bible verses and phrases like “bless this home.”
Thanks to internet culture and social media, the “flowery language” of older generations got ditched for “snappier points,” Gagnon explains via email, noting that recent popular phrases have included “choose kindness” and “good vibes only.” Such optimistic sentiments, she surmises, are likely a response to pandemic burnout.There’s no doubt the internet has catalyzed the frenzy around Dunn’s pottery.
“It’s about community,” says Michele Martino, 49, of New Jersey, who owns about 300 Rae Dunn pieces. She acquired one of her first while decorating for Christmas in 2019 — a canister that says
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