The legendary saxophonist talks writing a song for Busch Light’s new commercial and why he approaches meme culture with plenty of humor
Legendary saxophonist Kenny G stars in a new Super Bowl ad for Busch Light playing a jazzy version of the beer brand's classic jingle.about writing a song for Busch Light’s new commercial and why he approaches meme culture with plenty of humor.’s why Busch Light recruited legendary saxophonist Kenny G for its 2022 Super Bowl ad, during which the the king of smooth jazz puts a new spin on an old classic.
In a genre known for controlled chaos, energy and spontaneity, jazz musicians have criticized Kenny G’s style as bland, predictable and overly relaxed. But with “Head For The Mountains,” he’s anything but predictable. And when it comes to Super Bowl commercials, it’s often the unpredictable that works: The ads are notorious for having a key ingredient that makes viewers wonder what the heck they just watched.
“There's one key lyric in the song—‘It's cold, and it's smooth, and it's waiting for you’—obviously talking about Busch Light beer,” says Daniel Blake, group vice president of Budweiser & Value at Anheuser-Busch. “But when we heard this one line and we were analyzing the song, we were like, ‘Man, no one in music is smoother than Kenny G.’”
Sometimes Gorelick is even a part of the joke. For example, he spoofed Men’s Wearhouse ads in 2013 with Dave Mustaine, the cofounder of the metal band Megadeth who’s also the former lead guitarist of Metallica. Gorelick is also a fan of the comedy trio, The Lonely Island, and even dubbed in the saxophone notes when comedian Andy Samberg was pretending to be Kenny G.
“There's gonna be some things that will cross the line,” he says. “I think think that if somebody asked me to be part of like a Cialis or Viagra commercial—and with the sax thinking that this long sax, somehow there's gonna be an innuendo—I'd probably say no to that, too. I do say no, I do. I just can't remember what they are.”Busch Light had long planned on resurrecting its “Head For The Mountains” campaign.
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