Designers, retailers and well-dressed guys on why they love this almost 150-year-old knitwear purveyor.
aficionados, John Smedley sweaters are a must-have. American fashion designer Todd Snyder, who has carried Smedley knits in his store since 2017, says, “We share a common belief that timeless wardrobe staples, like the sweater polo and crewneck sweater, are best when elevated with quality materials and craftsmanship. You can feel John Smedley’s quality firsthand.” While it may not have household name status, John Smedley is a gold standard in men’s fashion.
A large part of the brand’s appeal is its distinctly British sensibility. Like Anglo tailoring, the emphasis is on classicism and formality. Smedley knows that some traditional knits, like a merino wool polo or turtleneck, don’t need to be improved upon. That commitment to consistency is one reason why the brand continues to be a resource for discerning shoppers.“John Smedley is a British institution,” says London-based model and creative director Richard Biedul.