A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.
The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend whoIn 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league.
Siegel, who played high school basketball with Hall of Fame coach Larry Brown, was immediately drawn to a photo of West by Wen Roberts, who became the Lakers’ official photographer when the franchise relocated from Minneapolis to Los Angeles before the 1960-61 season., which depicted West dribbling the ball with his left hand. “It was perfect. It was vertical and it had a sense of movement. It was one of those things that just clicked.
The league’s new logo was introduced the same year West was named MVP of the NBA Finals and presented a Dodge Charger R/T by Sport magazine, despite the fact that his Lakers lost in seven games to the Boston Celtics. Siegel said no one asked whether West was the inspiration for the design at the time.West, a 14-time all-star who won nine NBA titles as a player and executive, later admitted he was uncomfortable being “The Logo.”in 2017. “I really do.
The league has never declared West as the inspiration for the logo, though Commissioner Adam Silver acknowledged “it sure looks a lot like him” in 2021.. “ … I have often thought, ‘What would I like for people to think about me?’ He was a good guy and he cared. That would be it. Nothing more, nothing less.”An assist from CJ Abrams helped Eddie Rosario break out at the plate
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