Ahead of her relaunch of her brand, JaclynHill shares how “confident” she is with Allure.
was born out of a collaboration with Hill in 2015. And she brings up an interesting fact: She was the first person to ever hashtag #highlightonfleek on social media. "The first person of all time," Hill stresses. I couldn't confirm this, but it has been hashtagged almost half a million times on Instagram since she started saying it in her videos four years ago.
"So we didn't have to cancel it. We didn't have to push it back, we didn't have to make any changes," Hill reveals. "But, in general, we have an entirely new process. We've added over 20 people to Jaclyn Cosmetics to make sure that what happened in the past never happens again and it can be a successful launch, and I can prove myself as a brand and as a CEO."
I ask Hill if she feels comfortable sharing any aspects of the highlighters she had to give closer inspection — she doesn't. Fair enough. "If I say it, then people are going to be looking for it," she explains. "Then, things are just going to be made up and not even true. So I don't want to talk about that."
"I really, really have PTSD, and I'm kind of scarred from lipsticks, so we are really going to take our time diving into that," Hill explains. "I did not want to try to rush anything. I want to make sure that when I launch my lipsticks they are perfect and start a whole new meaning to Jaclyn Cosmetics — falling off the horse and getting back up after it takes some time to really perfect that. With the highlights, it was neat because we were already working in Italy.
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