How I Shop: Gemma Styles

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How I Shop: Gemma Styles
France Dernières Nouvelles,France Actualités
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'When buying something new, I'm always wondering, 'Is it well made enough that I can wear it 30 times, and then will it be in good enough condition to be resold?''

Photo: Courtesy of Gemma Styles Eyewear

"When it comes to buying something new, I'm always wondering, 'How long am I going to have this? What's it made of? Is that material then going to be able to be recycled? Is it going to decompose? How many different materials is it made of? Is it well made enough that I can wear it 30 times? Then will it be in good enough condition to be resold?' I could go on and on, but now as somebody selling products, I'm trying to think quite deeply about the impact of those things.

"I've seen a lot of sustainable fashion people say that the most sustainable items of clothing are ones you already own. I have a jumper that was my mom's that she used to wear when I was a small child. I called it the 'poorly jumper' because I always wanted to wear that jumper of hers when I was ill. She was having a clear-out a couple years ago and didn't wear it anymore, so she was getting rid of it and I was like, 'Don't you.

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