I built a website that brings in 6 figures in passive income. Here are my best tips on getting started, from using Google AdSense to growing organic traffic.
This as-told-to essay is based on a conversation with Avi Wilensky, a web developer from New York City, about how he created and monetized theIn 2014, I built a simple website over a weekend that compares taxi and rideshare fares. The site, which is called Up Hail, has been described as the Kayak of ground transportation. It helps users compare prices between Uber, Lyft, taxis, and other forms of transportation.
I came up with the idea for Up Hail the same year that I launched the site, in the early days of ride-hailing and ride-sharing I find that designing on paper removes the distractions of a software application and allows me to focus on the core functionality. Plus, my background in web development gave me the ability to create the initial version of the app without having to hire outside resources or invest anything besides my time.
Months later, I happened to poke around in Google Analytics to check the progress of this site that I nearly forgot about This is why it's imperative that sites are well-architected for high availability. Automation is what keeps a site up and running smoothly and makes it more resilient to outages, resulting in less time spent on infrastructure and revenue disruptions. If your site blows up while you're sleeping or on vacation and it doesn't have the ability to heal itself, then your passive income stream evaporates until you step in and fix it.
Signing up and getting started is self-serve, free, and open to almost anyone. It used to require a decent amount of manual configuration to create ad units and place them on web pages, but now the entire process is completely automated.For many publishers that are earning revenue through advertising, the economics of purchasing traffic — and then monetizing that traffic through ads — won't work.
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