Hisense recently announced a massive brand partnership with the NBA. I take a look at its game plan for 2023 and the new line of TVs that are coming soon.
On a recent trip to New York, I got another opportunity to look at Hisense’s 2023 TV lineup and learned a little more about when they might be hitting store shelves. But perhaps more important is that I learned a few intriguing things about how Hisense is operating, how it is positioning itself in the market, and why Hisense’s brand might just be about to have a rather massive breakthrough.
TCL and Hisense already were likely to become the next LG and Samsung. But I didn’t feel like I had a read on when that might happen. Until now.Keeping it real … ish How is Hisense differentiating itself going forward? I know it isn’t just relying on plastering its logo everywhere. Hisense also is done playing coy with mini-LED as a premium-only technology. The U6K, which starts at $500, has a mini-LED backlight system, and it’s all mini-LED up from there. And along the same lines, Hisense is clearly marking its boxes with the peak brightness ratings for its TVs – nobody else does that. Not only is Hisense putting it right out there — which, honestly, is a bit of flex on its own — but it is using conservative numbers.
Hisense America already has taken the reins and gotten the products it knows we want from corporate in China. I think we will continue to see better and better TVs year after year. And along those lines, I think the 2023 TVs will be the highest-value TVs we’ve seen from Hisense yet. Maybe the best of the bunch this year. We’ll see.
I think Hisense is right to be worried. And it seems as if it is still a bit worried. Because the good news is that the UX will be available in the U.S. The bad news is that there will not be very many of them.
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