By placing high profile content like 'Halloween Kills' on Peacock, Universal is seeking to add value for existing customers and attract new subscribers.
rely solely on subscriber growth for revenue, Peacock derives revenue from a combination of new membership and third-party advertisers.
These numbers have often been placed side-by-side with other streaming services, but Dan Rayburn, a streaming media expert and principal analyst at consulting firm Frost & Sullivan, warns against this "apples to oranges" comparison. "Black Widow" currently has the third-lowest worldwide box office haul of any Marvel Cinematic Universe film, just behind 2011's "Captain America: The First Avenger" and 2008's "The Incredible Hulk."
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