Inside the cult Japanese label selling outerwear to the world
Toyama prefecture sits a couple of hours north-west of Tokyo via bullet train. It’s a tranquil, agricultural region, not much visited by tourists, with rice fields that are, by turns, mirrored, green and verdant or muddy, depending on the time of year. Beyond lie the Tateyama mountains, a wild and largely unpopulated idyll, which snakes uninterrupted for many miles. A visit in late October finds the first frosts already biting its foggy peaks.
Nur Abbas joined the Goldwin team in 2023: the British-born designer, who worked previously at Nike, Yeezy and Louis Vuitton, is now a designer-in-residence for Goldwin 0, an “experimental platform” and multidisciplinary residency focused on high-performing functional design. The platform serves as a fulcrum, acting in some ways like a couture atelier where new ideas will one day filter to all levels of the brand.
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