Etsy has taken a few steps to help its technical performance during Cyber Monday — and it could be beneficial for other e-tailers as well:
Etsy increases how many people are on call to help consumers on Cyber Monday. The e-tailer always has people on call to help consumers with any issues they have on its site, but Etsy staffs up leading up to and during Cyber Week, which runs from Thanksgiving through Cyber Monday, Fisher said. Extra staff can help the e-tailer handle the increased shopper volume, upping its ability to assist customers who might be confused or having issues because of increased traffic.
The e-tailer runs a battery of tests and makes numerous plans for the event in advance. Etsy is currently already in planning for Cyber Monday 2020, Fisher said, emphasizing how much time goes into the process. The e-tailer plans out its computer capacity and tests its speeds throughout the purchase process to make sure it's set up to succeed during the holidays.
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