There is a thick thread connecting many of the most well-known NFTs, from cutesy CryptoKitties to the Bored Ape Yacht Club. Above all else, they’re gimmicky.
, as collectors push others to get in on the action with the disconcerting fervor of a formerly normal acquaintance now incessantly promoting oils on Instagram. After all, the only way to get rich off a certificate of authenticity for a digital image of an ape is if someone else wants to buy it off you for way more than you paid.
Cattelan’s wall banana was obnoxious, but it was part of an absurdist artistic lineage, a joke about art and commerce. What’s more, it was a funny joke! The Bored Ape Yacht Club, in contrast, is a grimmer kind of gimmick, one that parodies nothing. It uses certificates of authenticity, too, but with a crucial difference in intent. The certificate points back to a commodity, not an idea. It doesn’t mock or even question the art world; instead it simply cashes in on it.
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