How Workday co-founder, David Duffield, took 20 years and 4 startups to develop the corporate culture behind his enterprise software empire
Tony Avelar/BLOOMBERG NEWS
“IBM was the company that had the best foundation of core values and beliefs,” Duffield says. “I felt it, but I didn’t understand it.” Duffield explained that it took him over 20 years, during which time he started four companies, to finally apply what worked at IBM to his own businesses. This realization would pave the way for the his two biggest successes, enterprise software firms PeopleSoft and Workday.
Throughout, managing people continued to be a bugaboo. “I didn’t know how to keep bureaucracy or infighting or bad behavior out of a company,” Duffield admits. “I either would start a new company, go off on my own and start again or bring somebody in to run it who had more management skills than I did.”
As he searched for inspiration to craft PeopleSoft’s new philosophy, Duffield realized he needed to look no further than his first corporate home: IBM. “The really important thing is your core values and beliefs,” Duffield says. “You got to get it right. That’s what I didn’t do in the first three companies and what I had in spades at IBM and I didn’t know it.”
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