In a digital era where content channels are diversifying, and consumer preferences are tenuous, acquiring new customers is the holy grail of sustainable growth.
Modern businesses require agile and automated task management, especially mid-size and larger companies with data-intensive tasks. CRM systems are a vital tool for these businesses to reduce overhead costs and operate on margins that would otherwise be unsustainable without software-as-a-service solutions.
And all of this is in the scope of lead management integrating itself further with the broader marketing and business operations of companies. “Businesses want a CRM platform that is both easy to use and easy to customize to specific business needs,” details Katherine Kostereva, CEO of Creatio. “The goal is to leverage agile products with low-code capabilities, meaning that businesses can automate their ideas and operations in minutes with minimal friction.”
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