One Vogue writer's love letter to Clinique Happy.
Clinique Happy smells different from my other perfumes. My maraschino-cherry-red square Gucci Rush bottle takes me back to my college days clubbing in Russia, inhaling a pack of cigarettes and hailing gypsy cabs when the sun comes up. My Tom Ford Black Orchid is that same sleepless schedule but in New York, and maybe more erotic . These are my all-consuming scents: heavy, overpowering. They stay on my clothes the day after and are tangled in my hair.
It’s no wonder I came back to Clinique Happy. According to Matthew Frost, global account director at International Flavors & Fragrances of Estée Lauder, Happy is still one of the company’s best-selling perfumes. It was made to last, and it’s remained legendary around the Lauder offices since its inception in 1997.
The scent is based on three floral foundations: ruby red grapefruit, bergamot, and spring mimosa, all of which play off of one another “in a kaleidoscopic fashion,” says Frost. In its development, Estée Lauder was the first to use “mood mapping,” a testing process in which a panelist is asked to smell an aroma and then match it with an emotion.
It took the company 111 tests to create what Happy is now, and yet, there is that simple name. In a 1997: “Is Happy a dopey idea for a fragrance or are critics just being grumpy?” The all-encompassing name was thought up by Clinique’s senior vice president Jim Nevins, who was watching an A&E biography about Judy Garland. It included a clip of the actor singing “Get Happy.” While the name had been harshly critiqued by outlets including, Nevins defended it.
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