A new project brings together party heavyweights like John Kerry with activists like Varshini Prakash of the Sunrise Movement
Climate Power 2020 hopes to chisel out a better messaging strategy for Democrats ahead of the general election and appeal to climate-conscious Republicans. “[L]et’s combat myths and be aggressive and proactive about the need for climate action, because that’s the only way we’re going to be able to change the dynamics for 2021,” Subhan Cheema, a spokesperson for the group, told Grist in an email.
The group’s overarching goal is to show politicians that embracing climate policy is just good politics. “There are many who think that climate is an albatross or something for the Democrats,” Cheema said, “but our data shows the exact opposite, so let’s change that conversation.” In order to actually accomplish that, the group plans to unleash a torrent of digital messaging in key swing states across the country, including Michigan, Arizona, Wisconsin, and Florida. Climate Power 2020 will use videos, social media campaigns, virtual town halls, and the like to drum up support for climate policies among persuadable voters, 62 percent of whom disapprove of Trump’s climate performance, according to the group’s.
The message itself will highlight Trump’s mishandling of the coronavirus pandemic to connect the dots between this crisis and the next one. “For both COVID-19 and the
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