A Bravo-obsessed Instagram account and podcast notched its biggest growth month ever amid 'Vanderpump Rules' Scandoval. Here's its plan to keep the momentum going as the drama winds down.
this year among 18 to 49-year-olds and the fastest-growing unscripted series among that demo.
"Nothing has ever, I would say, lasted this long with this intensity for just a scandal or something that two people did," Sami Sage, Betches Media's cofounder and chief creative officer, said of her time following Bravo. Its Bravo-obsessed podcast"Mention It All," which currently ranks No. 7 among"after shows" on the US Apple podcast charts, jumped to No. 1 on June 16,. That was just as the latest season of"Vanderpump Rules" finished airing, and when the podcast released a"rewind" episode recapping Madix's first appearance on the series in 2013.
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