How Augustinus Bader Became A Cult Skin-Care Brand Overnight

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How Augustinus Bader Became A Cult Skin-Care Brand Overnight
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The $265 moisturizer is known as 'the cream that works.'

, Diane Kruger, Naomi Campbell, and more) and industry heavyweights for whom money is no object . Before long, the blue bottle emblazoned with the name of its founder and formulator was everywhere., had never previously been associated with beauty. Rather, Professor Bader is the head of stem cell research at the University of Leipzig, where he's spent decades working toward his mission of perfecting the healing process to help burn victims, particularly children with traumatic injuries.

In 2008, Bader formulated a groundbreaking topical gel that was shown to heal third-degree burns in children without surgery or skin grafts, but he struggled tothe clinical trials necessary to bring it to market."It took me three years to convince Augustinus to follow me into this adventure of launching a skin-care product," says Charles Rosier, a financier-turned-beauty entrepreneur and the brand's co-founder and CEO.

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