With doors forced to close and sales significantly down, specialty run shops have had to innovate to keep their businesses going.
written on a Post-it note on a wall in the office for a while. But with this situation we went from concept to market in eight days,” Dalby told. “We would have been our own worst enemy and over-designed it if we didn’t. We’re not trying to be perfect out the gate.”
Terry Schalow, executive director of the RIA, said no other time compares to what stores and brands are going through at the moment. “There have been disruptions before, but the sport of running and running retail has been resilient in the time of economic downturn,” Schalow said. “Running has always done quite well. This is unprecedented, though.”
From an operations standpoint, 68.4 percent of stores said they had to close, while 14.7 percent remained open with reduced hours. Nearly 50 percent had to lay off or furlough staff, and more than a quarter of stores said they expect their year-over-year sales projections for April to be more than 80 percent down.
“A lot of the brands are saying to their factories that they are slowing down new productions,” Schalow said. “If it is truly a hot product, they are going to make sure they meet the needs of customers.”, Brooks CEO Jim Weber said, “New factory orders are down 30 percent plus, as brands work to bring inventories into line following retail store closures.”
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