I am the former editor of Air Quality News and Environment Journal. I have been a writer for more than 20 years, having covered everything from local government to Doctor Who. In the past, I have contributed to Public Finance, Classic Rock and many more.
Priston on July 23, 2018 near Bath, England. Seven million residents in the north west of England are currently facing a hosepipe ban due to the heatwave and water companies in other areas of the UK are continuing to urge customers to to be use water wisely in the ongoing hot, dry conditions. Trying to convince people to preserve water can often feel like a thankless task.
Gotland’s chief marketing officer Mimmi Gibson spoke in an interview about how authorities have been trying to actively address water shortage issues in Gotland since 2016. “Not being able to water one's lawn has been a source of shame and frustration for many. In response, we decided to turn this around and transform those who refrained from watering their lawns into climate heroes.”
And more importantly, water consumption on the island decreased by 5% during the summer months following last year's competition.And seven other Swedish municipalities are now running their own “ugliest lawn” competition and this year, it has been expanded to include the rest of the world too. “Climate anxiety can often render us passive, which is counterproductive in every way. This campaign is one of the solutions that activate people, and many can participate in it.
The winner of last year’s “ugliest lawn” competition was Marcus Norström, who lives in lives in Visby, Gotland.
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