How an Atlanta basketball team went from Republican hands to LGBTQ ownership. - NBCOUT
After opting out of the 2020 season to focus on social justice issues, Montgomery, who said she was inspired by LeBron James’ role in the “More Than a Vote” campaign, recognized the rare and unique opportunity to have a stake in an ownership group that aligned with her own values, which prompted her to announce her retirement after 11 seasons.
“At Northland, we basically focus our philanthropic initiatives around three items: eliminating racism, empowering women and ending homelessness,” Abair said. “If you look at those three issues, I think it’s very easy to see that there’s a clear alignment in both the progressive nature of the Northland organization and the core values of the WNBA.”
“I would say that having Renee as the third member of the ownership team has just been really incredibly valuable to both Larry and I — just to have that former player’s perspective,” Abair continued. “Renee knows the market from a different perspective than we do, and I think having the three of us each focused on different aspects, as we start to build the organization, has been a really nice blend.
By virtue of their acquisition of the Atlanta Dream, Abair and Montgomery also became among the first openly LGBTQ people to own and operate a major professional sports franchise in the U.S., helping to pave the way in an industry that has historically lacked queer representation on and off the court . It’s a responsibility that both women, who know what it feels like to not be seen or represented, don’t take lightly.
When they officially acquired the team in early March, Gottesdiener, Abair and Montgomery were less than six weeks away from the start of training camp. Describing the next month-and-a-half of preparation as “an all-out sprint,” Abair said that the group faced a steep learning curve as they worked diligently to get up to speed about the inner workings of the team and the strict, league-mandated Covid-19 protocols.
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