Online and IRL, Millennials and Zoomers are giving the penny-loafered, chintz-upholstered old-money vibe a 21st-century reboot.
was ever hurting—but since the pandemic, it has entered the zeitgeist anew. As the adage goes, everything comes back around eventually. So if you’d written yourself off as a fuddy-duddy, we have good news: Your time is now.
“Those times are gone,” says Nick Mele, a Palm Beach–based photographer and lifelong Newport summer-er who documents the modern beau monde in the tradition of Slim Aarons. “When we talk about old money, we’re not talking about where your money comes from or how old it actually is. We’re talking about a mindset.” Where you went to school or what clubs you belong to may still have cachet, but they’re not the price of entry. “We’re in a meritocracy for the most part,” he continues.
“Some people think it’s just about one thing: the money or the brands or the look,” says DW, a self-described European teen behindwho declined to provide his name, exact age or geographic location. He claims to have been born into a family with a long, well-documented history, which inspired him to share his insights on old money with his 68,900 TikTok followers.
“The simplest and most cheaply furnished room ,” she writes, “will be more pleasing to the fastidious eye than one in which gilded consoles and cabinets of buhl stand side by side with cheap machine-made furniture, and delicate old marquetry tables are covered with trashy china ornaments.”