How a ‘Typical Nerd’ Became a Leading Luxury-Fashion Seller

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How a ‘Typical Nerd’ Became a Leading Luxury-Fashion Seller
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José Neves has spent the past 15 years building Farfetch into a leading online marketplace for luxury products, but his career in luxury started almost by accident

José Neves has spent the past 15 years building Farfetch Ltd. into a leading online marketplace for luxury products, but his career in luxury started almost by accident.

An avid coder since he was 8 years old, Mr. Neves said his sole ambition as a young man was to be Portugal’s answer to Bill Gates or Steve Jobs and run a software company. He founded his first tech business when he was 19, only to stumble into luxury when developing inventory software in the mid-1990s for Portuguese suppliers of such brands.

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