On gourmand scents, Gary the snail, and nostalgia.
, with its cupcake, honeycomb, and latex, and Universal Flowering’s apple-rhubarb Burst! and the musky almond milk and dried apricot-tinged Heliotrope Milkbath.
I could go on: Lolita Lempicka’s playful, fruity ‘80s scents are making a comeback. Melanie Martinez’s Cry Baby in a milk bottle goes for thousands on eBay. Rihanna purportedly wears Kilian's Love Don’t Be Shy — a sweet white floral reminiscent of Rice Krispie Treats and creamsicles. Anna Sui’s Sundae trio are heavy on the sugar in both odor and aesthetic.
Renstrom’s Basenote Bitch is a curation project, centered on nostalgia for the perfumes of millennials’ adolescence. It’s about “how beauty products are marketed to us and how our formative memories are tied up in certain products.
There is, too, an undercurrent of fascination with fragrances designed for children. Children’s perfumes have been around for decades — the most famous being Love’s Baby Soft, which came out in 1974 — and a topic of debate and often controversy in the U.S. for basically just as long. An
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