How a Small Town Learned to Stop Worrying and Love Amazon

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How a Small Town Learned to Stop Worrying and Love Amazon
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Shopkeepers in an old market town in northern England blame e-commerce for some of their woes, but the town has embraced new jobs brought by an Amazon warehouse

Amazon has been advancing in Europe and the U.K., investing €78 billion since 2010 in a continentwide expansion that has significantly accelerated over the past few years. Amazon employs over 55,000 full-time U.K. staff.

Working at Amazon offers greater flexibility than many other jobs, said Rajesh Nayun, left, whose work schedule lets him take care of his school-age children in the afternoon, when his partner works her own shift in the Darlington warehouse. Roxana Rincu, center, helps maintain the hundreds of robots deployed in the facility's huge storage areas, and welcomes the career path the company has offered. Paul Tait, right, picks and packs items for shipping on the facility’s busy floor.

Almost half of Amazon’s European investment has been in the U.K., which together with Germany accounts for three-quarters of Amazon’s revenue in Europe, its biggest market outside the U.S. Home to the world’s first public railroad two centuries ago, Darlington now serves as a logistical and engineering hub for England’s northeast. Engine makerhas had a factory here since the 1960s. Like many other midsize towns across the U.K., it flourished through the 1980s as a regional destination where shoppers could find a mix of independent stores and the country’s best-known brands.

“First we had the supermarkets, then there were out-of-town developments,” said Mr. Gaskin, 67, a 30-year veteran of the market. In 2001, Dressers, a beloved local stationer that started off printing posters and timetables for the railway in the early 1800s, went bust along with other family-run stores.the high-end U.K. grocery chain, and British Home Stores, a national department-store chain, closed.

But Paul Tait, 27, who had previously worked at the nearby Cummins plant, found one as a packer at Amazon when it opened in April 2020.

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