Would it surpise you to learn that Far Cry, Little Big Planet, and Forza were all developed in a UK town of 50,000 people known as 'the silicon spa'? (From 2020)
, so it’s often said the “silicon spa” specialises in making cars and games about racing them.
“When we first moved here we were expecting San Francisco or something. Especially given the nickname,” says Shaun Wall, a local games developer. “But unless you know there’s a gaming hub here you will not see anything about it on the street level. There’s a sense that these big game studios all feel completely separate with their individual campuses all off in different places.”
Wall started a group called Checkpoint with developer Maggie Tan to try and bring together the local gaming community, but both admit the often overlooked games industry doesn’t exactly define the town. While that may be changing – the town is now home to a yearly gaming festival called Interactive Futures – you could be forgiven for missing the Leamington’s trademark industry.
But the presence of the industry certainly has indirectly shaped the area. “It brings in a diversity of both skills and nationalities and the entire town is enriched by that,” says Western, who sits on the all-parliamentary group on video games. His 2017 election in this once solidly Conservative seat may reflect the changing demographics of the town, driven by the growing games industry.
Many of those in the town hope that their situation can serve as a roadmap for a country with a technology sector increasingly centralised in London, which receives more investment and job opportunities in tech than the rest of the country put together. “If you’ve got a new industry as big and growing as game development whose workers skew young, places like Leamington can really help decentralise the UK economy,” Webber says.
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