Theatrical box office in Hong Kong more than doubled in 2021, but the outlook remains unstable, according to local trade body, the Motion Picture Industry Association. Gross revenues reached HK$1.2…
more than doubled in 2021, but the outlook remains unstable, according to local trade body, the Motion Picture Industry Association.
Gross revenues reached HK$1.21 billion in 2021, compared with just HK$536 million in 2020, the first year of the COVID-19 pandemic. However, last year’s total remained some 37% below the pre-COVID total of HK$1.92 billion in 2019, according to data supplied by Hong Kong Box Office Ltd, a company controlled by the MPIA and the Hong Kong Theaters Association.
Hong Kong has significantly recovered from the coronavirus, but the government continues to operate a zero-COVID policy which means strict border and quarantine controls and ongoing local restrictions concerning businesses and social distancing. Cinemas in Hong Kong were closed for the first 48 days of 2021, including the calendar new year period and the major Chinese New Year festivities. They reopened with a surge in mid-February and have not been shuttered since.
The government enforced 50% seating capacity limits , easing them to 75% capacity and 85% capacity . Food and drink restrictions remain in place, denting the cinema operators’ ability to earn concessions revenue. The prolonged closures and restrictions were partly responsible forThe top grossing film of the year was “Spider Man: No Way Home,” with HK$111 million , ahead of “Shang-Chi and the Legend of the Ten Rings” with HK$63.
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