“Is that it?” That was Nicole Sternes’ first question when her husband told her earlier this year of his idea for an entry in the Big Tex Choice Awards at the State Fair of Texas ...
“Is that it?” That was Nicole Sternes’ first question when her husband told her earlier this year of his idea for an entry in the Big Tex Choice Awards at the State Fair of Texas.
Over time, they made the space a full-service restaurant. Sternes worked at the Dallas Housing Authority but left to focus on growing their business. That first season, Easter says, they just tried to keep their legs under them and focused on learning the business for the long run. They were told the most important thing is to never run out of food. While managing their stand at the fair, Easter would also run back to the restaurant to participate in an online entrepreneurial mentoring program through Goldman Sachs.
Reaves attributes part of vendors' success to efficient operations, but being on the map directly boosts the bottom line. Honey buns topped with peanut butter are a popular prison food. They're often sold in commissaries and have even made the list of final meal requests for those on death row, as in the case of a North Carolina man convicted of murdering six people. Another prisoner, Aaron Hernandez, a former NFL player who died by suicide in prison, reportedly ate 20 honey buns in one night behind bars.
For months, Easter told Sternes and their son they were going to win. “He spoke it into being,” Sternes says.“Getting into the fair was a win for our community,” Sternes says. Still, Sternes and Easter represent the nearest restaurant to ever make it into the fair. And during their rookie season competing in the Bix Tex Choice Awards, they made it to the very top, with a nod to their roots and the help of a person in their neighborhood.
They closed their restaurant in late September to focus on the fair, and the space will become a temporary honey bun holding facility. They had to completely re-create a kitchen at the fair; last year when they walked up they were stunned at the emptiness. Even the flooring had to be brought in, as well as all the equipment.
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