See the full Holiday Boileau Spring 2020 menswear collection:
Holiday Boileau is two years old. At a certain point in a little brand’s life, a designer is faced with an existential dilemma: Do we get bigger and possibly lose the essence of the label, or do we retain it and stay small? Much of the time, designers choose door number one. Behind it is more publicity and bigger paychecks, but inevitably also compromise. Holiday founder Franck Durand and his style director Gauthier Borsarello have opted for door two.
“Real luxury is something tiny,” Borsarello said at a preview of the brand’s latest collection. “That’s why we’re in the 16th Arrondissement. We try to defend the quiet life. We have the restaurant, which is vegan [as of September]; we have a vintage store. It feels like a village. We’re not in a hurry to be huge.” Their instincts to resist corporatization and to keep Holiday at a human scale jibe with the current moment.
“When we launched,” Durand said, “it was for fun. But today we can’t propose clothes just for fun. We know the cost.” The brand is just beginning its sustainability journey; Durand and Borsarello’s first steps have been to keep the new offering precise and considered. Some of the trendy details of seasons past—athleisure, Westernwear—have been shelved for a more classic sensibility. The new offering mostly consists of foundational pieces, but not without that original sense of fun.
France Dernières Nouvelles, France Actualités
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