HitPiece's launch was met with outcry, but the company says it just wants to 'create a fun experience in the metaverse for music fans and a new revenue stream for artists and owners.'
HitPiece’s mission, according to the company’s pitch deck, is to make a “1 of 1 NFT for every song,” allowing “USD and Crypto for payment.” The company launched in December, but it wasn’t until Tuesday that people began to really take notice that it was listing NFTs for artists ranging from XXXTentacion to John Lennon to Left at London, most of which were uploaded without the knowledge of the artists or their respective teams.
The company also clarified that it “never used or sold any copyright music without permission and [HitPiece] will not do so. Any stories to the contrary are false.” When asked if the company consulted a lawyer prior to its beta launch, HitPiece’s representative was unable to answer. After The Militia Group, Felton went on to work for a series of other start ups and founded companies like AirMule, which allows travelers to monetize their unused luggage allowance by carrying items for other people on flights between China and the U.S., and Feltone, a multi-faceted artist management company and label, with a roster that includes artists like folk-pop band The National Parks.
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