Billie Eilish's 'Hit Me Hard and Soft' and the album's lead single 'Lunch' debut atop multiple Billboard charts.
& Alternative Albums, reigning as her first LP since the chart shifted in 2022 to include alternative-leaning titles outside the rock genre., released May 17, earned 339,000 equivalent album units in the U.S. – Eilish’s best career week by that metric – according to Luminate. The sum includes 191,000 album sales and 146,000 streaming-equivalent units.
The 10-song collection is the first release to reach six digits in units on Top Rock & Alternative Albums sinceThe 339,000-unit total is the highest for a title on Top Rock & Alternative Albums in a decade, since the 383,000 units amassed by., with Eilish’s new LP the second-biggest in a single week since the 2016 shift to a consumption-based formula.surveys. “Lunch” is Eilish’s fourth No.
On Hot Alternative Songs, which began in 2020, “Lunch” is also Eilish’s fourth leader, likewise following “What Was I Made For?,” “Happier Than Ever” and “My Future.” “Lunch” starts with 32.8 million official U.S. streams, 20.2 million radio audience impressions and 3,000 downloads sold May 17-23.’s 10-song tracklist reaches Hot Rock & Alternative Songs, with eight titles debuting in the top 10 and all 10 in the top 12. Only, with nine of the top 10 on the Sept. 9, 2023, tally, has claimed more in the top 10 in a single frame.
The LP’s top-charting song after “Lunch” is “Chihiro,” which bows at No. 3 with 27.2 million streams and 1,000 sold.charts dated June 1 will update on Billboard.com on Wednesday, May 29, a day later than usual due to the May 26 Memorial Day holiday in the U.S.Two Albums Surpass 300,000 Weekly Units for First Time in Eight Years, Thanks to Taylor Swift & Billie EilishAriana Grande Teases ‘The Boy Is Mine’ Music Video: See the Preview.
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