Alex Tabet is a 2024 NBC News campaign embed.
PHOENIX — The PAC affiliated with the Congressional Hispanic Caucus is making its first foray into the 2024 general election advertising battles, backing Democratic Rep. Ruben Gallego in the Arizona Senate race. The group, CHC BOLD PAC, said it is splashing about $1.1 million on cable, radio and digital ads targeting Latina matriarchs across the battleground state. The ad, titled “La Jefas” , hit the air in Spanish and Spanglish.
In the second fundraising quarter, he raised $10.4 million for his campaign, while Lake raked in $4.3 million. Gallego has poured that into advertising, splashing more than $16.6 million on TV ads so far, according to AdImpact. A recent analysis from AdImpact shows Phoenix as the country’s third-most targeted political ad market, with $107.5 million worth of spots set to run between Labor Day and Election Day.
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