'Somebody's still got to wake up the next day and make beef,' Chris Zucchero, owner of the Italian sandwich shop Mr. Beef, said.
, had famous contacts that previously landed the beloved eatery generous press.
“This might sound a little arrogant, but we’ve never paid for any advertisement or PR for Mr. Beef, but we’ve been very lucky,” Zucchero said. “Like Jay Leno and his friendship with my father is really what made Mr. Beef famous. So over the years I’ve been on the Food Network, Travel Channel, I’ve talked to reporters — but I never read or watch anything that Mr. Beef is on.
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