The business is also launching topical and ingestible products centered around magnesium.
“For all of you that have lived in New York City, you know you need something to calm and relax,” Berlingeri said. “I just knew I wanted to start my business around it.”She and Kaps teamed up to open Instagram-friendly infrared outposts in New York. Currently, HigherDose has a location at the 11 Howard hotel, and another in Williamsburg, Brooklyn. The brand became famous for users’ “sweaty, sexy sauna selfies,” Kaps said.
Berlingeri and Kaps said the technologies are meant to be “stacked” and build on one another for additionalThe sauna blanket provides a sweaty at-home sauna experience, while the PEMF mat is said to have electromagnetic frequency that is “similar to the earth’s core,” for “calming, grounding [and] relaxing,” Berlingeri said.
To build credibility, HigherDose has partnered with physicians who have “pushed thousands of units of product for us and given us a great seal of approval,” Kaps said. HigherDose saunas are used by athletes looking to release lactic acid from their muscles, as well as regular people looking for soft skin and detox benefits, the duo said. The company has sold more than 100,000 units of its wellness tech, the founders said.
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