Science, Space and Technology News 2023
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In a study published Oct. 9 in the Journal of the American Medical Association, researchers from the Yale School of Public Health, the Center for Green Chemistry & Green Engineering at Yale, and Duke School of Medicine identified a synthetic flavoring agent known as WS-3 in the newly introduced “non-menthol” cigarettes that delivers similar, or stronger, cooling sensations as menthol but without the minty aroma or taste.
When California’s menthol ban was enacted in December 2022, the big tobacco companies – RJ Reynolds and ITG – introduced “non-menthol” cigarette brands as menthol substitutes, with very similar packaging and marketing strategies as their menthol counterparts. “These results mean that these ‘non-menthol’ cigarettes produce effects similar to menthol when smoked, which in turn facilitates the inhalation of the other, more unpleasant components of tobacco smoke,” said Erythropel. “In addition, we were surprised to find ‘sweet’ flavor molecules, such as vanilla, in some cigarettes, which seems incompatible with federal legislation that forbids such flavors in cigarettes to reduce their attractiveness.
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