Overheard: Basecamp’s new Hey email service looks more niche than mass
Last week, project-management company Basecamp made a big splash in the tech world by launching a new email service called Hey.
Billed to be the biggest thing to happen to email since Google launched Gmail in 2004, Hey could be a boon for anyone struggling to electronically juggle their financial, personal and professional lives. But most of us will likely continue to drown in our old inboxes.
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