The maker of Kit Kats and Twizzlers says its Halloween and holiday season output may fall short due to a scarcity of raw ingredients and capacity challenges.
Trick-or-treaters on the hunt for Kit Kats, Twizzlers and Reese’s peanut butter cups might be in for a disappointment, or rather the people who like to give them out might.
Hershey said it began producing Halloween candy and chocolate in the spring. But because its everyday and seasonal products use the same production lines, the company was forced to balance its holiday inventory with daily shopper demands.When asked why the company had not shifted to an all-hands-on-deck mode to produce as much seasonal candy as possible, chief executive Michele Buck said the company opted to prioritize the more immediate demand of supplying stores now.
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