In its first ever redesign, Hershey's is replacing its recognizable logo and etching 25 popular emojis into the rectangles that make up its milk chocolate bar
The brand is replacing its recognizable logo and etching 25 popular emojis into the rectangles that make up its milk chocolate bar. Hershey's is including a smiley face, the fist pound, the ghost emoji and others.The emoji-filled redesign marks the first time Hershey's has altered its milk chocolate bar design since it first went on sale in 1900. But, sad face, it's not a permanent change. The new bars are on sale for a limited time beginning this summer.
"By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new," said Kriston Ohm, senior manager of Hershey's , in a press release.Read MoreEach of the emojis were chosen to"feature meanings that would help to spark a conversation," the company said.They will be sold in the standard size and snack size and will come in six different packages.The six different packages.
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