Daily News | Hershey Canada Women’s Day campaign sparks transphobic vitriol on Twitter
An ad campaign from Hershey Canada intended to highlight women trailblazers is being met online with transphobic hate.spotlighting five young Canadian women, whose faces appear on the brand’s chocolate bar wrappers. Each chocolate bar is meant to spotlight women using their voices and advocacy to contribute to systemic progress for women.
Women featured on chocolate bars include Autumn Peltier, an Indigenous rights and water activist; Naila Moloo, a climate technology researcher; Rita Audi, a gender and education equality activist; Kélicia Massala, the founder of Girl up Québec, and Fae Johnstone, a human rights activist and the executive director of consulting firmThe campaign was meant to celebrate women’s progress and acknowledge the ongoing fight for equity, Hershey’s Canada said.
donating up to $10,000 to each of the five women’s respective organizations and an additional $30,000 to Girl Up, a group that focuses on women’s equity.Hershey’s inclusion of Johnstone sparked support from some and outrage from others, who said the company prioritized a person who wasn’t biologically born a woman. A Twitter hashtag calling to #BoycottHersheys was trending in the No. 1 spot in the United States and the No. 16 spot in Canada on Thursday morning.
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