Inside the social media scene that's bringing you the hottest movie trailers.
: The acceleration of views has been astonishing because it’s a highly anticipated film with major star power, but it’s a pattern we see for many studio trailer releases on Twitter. In this case, Warner Bros. also introduced a custom auto-response element that rewards engagement on the trailer with a"Like to Remind" feature.
Our research has shown that movies that over-perform average more Tweets from movie talent and Tweets overall. Going to the movies used to be as simple as a trailer release, TV commercials and people going to see one of the 6 films being offered at any given time. Now, fans expect more access and want a 360 experience. They want to see what’s going on behind the camera, they are looking for access to the stars, and they want interactive Q&As and experiences.
France Dernières Nouvelles, France Actualités
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