Here's why crypto unicorn Bitso is expanding into Colombia by k_majch
Latin America exchange Bitso sees “tremendous potential” for crypto adoption in Colombia, according to its new country manager Emilio Pardo.
Bitso, a Gibraltar-registered unicorn valued at $2.2 billion, already has a strong presence in Mexico, Argentina and Brazil. Now, it’s working to launch its platform in Colombia and gain a seat at the table as regulators define the country’s digital asset policy.
But despite the strong interest in crypto usage here, Colombia has not yet formed any specific regulations around using digital assets. However, its tax authority recently announced it wouldOne of the most important factors shaping Colombia’s future crypto policy is a, the Superintendencia Financiera de Colombia . The project is allowing crypto firms like Bitso to demonstrate what types of services it can offer to banks and financial institutions.
Since Bitso is taking the approach of working with Colombian regulators before officially launching a product in the market, its trading platform is not widely available here yet. However, Pardo said the company has a goal of making its services available to all Colombians before the end of the year. It plans to hire more people in Colombia to fill out its small team of about 10-15 people, placing priority on roles relating to compliance and public policy.
France Dernières Nouvelles, France Actualités
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