Here's what Black Friday sales tell us about the retail sector — and our top pick

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Here's what Black Friday sales tell us about the retail sector — and our top pick
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The holiday shopping season got off to a solid start over the weekend, as online Black Friday sales beat expectations.

The holiday shopping season got off to a solid start over the weekend, as Black Friday's online sales beat expectations and started to build some much-needed momentum for the retail sector. According to Adobe's online sales tracker, consumers shelled out a record $9.12 billion shopping online on Black Friday. That's up 2.3% over last year and well above expectations of a 1% increase. But that's only one piece of the puzzle.

Customers line up at the cashier area at a Macy's store during Black Friday sales on November 25, 2022 in Jersey City, New Jersey.The holiday shopping season got off to a solid start over the weekend, as Black Friday's online sales beat expectations and started to build some much-needed momentum for the retail sector.

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